I’m Alex - a copywriter, brand strategist, and consumer consultant living in Brooklyn. I help build brands by crafting their narrative, carving their niche in the consumer landscape, and creating content on their behalf. I think big picture and enjoy culture-sifting and dot-connecting. Setting the tone with a little strategic direction, I use language, culture, and story to craft brand personality.
Here are the clients I’ve worked with:
Brand direction, trend forecasting, consumer insights, marketing campaign planning, strategic partnerships, naming
Campbell’s Soup, Bath & Body Works, Estee Lauder Companies, Harrod’s, Target, Walmart, Bloomingdale’s, Zumiez, DKNY, Macy’s
Copywriting, copy editing, growth strategy, content marketing, on-page SEO
Unilever Food Solutions (select markets), LeadLander
Brand strategy, copywriting, copy editing, UX consulting, consumer insights, voice and tone direction, brand guidelines, marketing
Plobal Apps, Studio Proda (agency), Sydney Evan, Rhue Resorts, Aspen Lakes